The mobile device will be the primary access point to the internet by 2020, according to a new study from the Pew Internet & American Life Project. The shift will impact nearly every industry that relies on the web for business growth, interactive marketing notwithstanding. Some of the results from the report will be a welcome sign for marketers, while others might give them cause for concern.

While the transparency of people and organizations is likely to increase thanks to the rise of mobile web use, it's not clear if that will lend itself to more personal integrity, social tolerance, or forgiveness, the survey found. Moreover, for everyone who is connected to the mobile web, the divisions between personal and work time, and physical and virtual reality will continue to be blurred. And intellectual property law and copyright protection will likely be hunkered down in an "arms race" that will encourage "crackers" to find new methods to copy and share content.

The survey compiled responses from 1,196 internet leaders, activists, and analysts. Hundreds of those surveyed elaborated in written responses about the methods people will use to access information; how technology can expand the potential for hate, bigotry, and terrorism; and the changes that will occur in human relationships as a result of hyper-connected communication.

"A strong undercurrent of anxiety runs through these experts' answers: They are quite sure the internet and cellphones will continue to advance at an amazing clip, but they are not at all sure people will make the same kind of progress as they embrace better, faster, and cheaper gadgets," wrote Lee Rainie, director of the Pew Internet & American Life.