The bevy of marketing firms behind president-elect Barack Obama's campaign are hoping to establish new momentum following the success they enjoyed in the digital sphere of the longest campaign in memory. SS+K, Distributive Networks, Quattro Wireless, and Pontiflex have been highlighting their role in the campaign since the polls closed, the Wall Street Journal reports.

Most analysts agree that the Obama campaign's closeness to emerging technology gave it the upper hand on many fronts, and that hasn't gone unnoticed by many companies hoping to reestablish themselves in 2009. Big-name marketers like Gap and Allstate have already reached out to these firms, hoping to share in the Obama magic.

Distributive Networks has been riding a sustained wave of interest ever since it sent a text message to 2.9 million people to announce the Obama campaign's running mate choice in late August. Kevin Bertram, the company's CEO, called it the "coming-out party" for text messaging. In a follow-up study released by Distributive Networks after the announcement, the company detailed what marketers could learn from the campaign's use of SMS. The Obama campaign secured the short code 62262, which spells Obama on a phone keypad, early in the election and began building its mobile base with a Super Bowl commercial and other ads that followed.

Quattro Wireless was behind an ad campaign that targeted youths in 10 battleground states. Pontiflex worked with the campaign by generating lists of voters who expressed interest in Obama through online ads. Both firms have signed new clients as a result of their involvement in the Obama campaign and expect to find even more business opportunities in 2009.