Catering to the fact that people use the Net for info gathering, Burger King Corporation has launched a new interactive Nutrition Guide at www.burgerking.com.

The Nutrition Guide enables guests to access the nutritional information for their favorite BURGER KING(R) menu items and build meals that meet their dietary needs from the convenience of their home.

"Re-launching our Website and its Nutrition Guide is a clear extension of Burger King Corporation's HAVE IT YOUR WAY(R) philosophy," says Russ Klein, chief marketing officer, Burger King Corporation. "BURGER KING(R) restaurants have always been focused on putting the Guest in charge, giving them choices and now information to meet their personal tastes and nutritional needs. Our online guests can now easily find in-depth nutritional information on their favorite menu items and learn how they fit into their personal lifestyles."

The Nutrition Guide enables guests to add or subtract calories by adjusting the content of a specific product or meal. For example, guests on high-protein, low-carb diets can use the Nutrition Guide to locate foods that fit their individual diet profiles. The Guide also contains a "You May Also Like ... " function, which offers menu suggestions based on the Guest's original search choice. Detailed information on each menu item includes ingredients, calorie and fat content, cholesterol, sodium, as well as potential allergen information. Guests can also compare virtual meals side-by-side to other menu choices.