NEWS Subscribe
February 18, 2009
Twitter beats Facebook for businesses, survey finds
A survey taken at New York City's Social Media Week 2009 that included more than 200 "founders, bloggers, journalists, entrepreneurs, and members of the Twitterati" found that although respondents would be most willing to pay for Facebook themselves, they would actually recommend another business to pay for Twitter.

The survey, conducted by Abrams Research, discovered that 32.2 percent of respondents said that they would be most likely to pay for Facebook, with LinkedIn a close second at 29.7 percent, and Twitter in third place at 21.8 percent.

But Twitter beat Facebook by more than two to one when asked which they would recommend another business to pay for. Twitter scored 39.6 percent of votes, while only 15.3 percent answered in favor of Facebook. Participants cited Twitter as a quick and efficient way for companies to spread their marketing efforts, TechCrunch reports.

In spite of Twitter's good graces among the social media elite, the company is not immune to mistakes. On Tuesday, the company accidentally exposed the identity of 186 job applicants in a mass rejection email that quickly leaked to the press.

WHITE PAPER LIBRARY

View More Research »