Microsoft doesn't plan to roll over and die when it comes to search. The software giant has tapped JWT to the tune of $80 million to $100 million to create a campaign for its new search engine dubbed Kumo, Ad Age reports.

Beginning in June, Microsoft is expected to hit online, TV, print, and radio with one of its largest campaigns yet. The search product is still being tested and is expected to launch sometime this summer.
 
The decision also marks another agency shift away from McCann to WPP's JWT agency. More marketing campaigns have been handed to JWT and Crispin Porter & Bogusky in the past year, according to Ad Age.

Microsoft isn't expected to frame its new search product as a competitor to Yahoo or Google, but rather a redefined search experience that will deliver fewer results that are more focused in nature. Many argue that Microsoft's best chance for making inroads against Google will lie in presenting an entirely different approach to search.