Through a partnership between Atom Films and Maven Networks, marketers can now deliver TV-style ads online at a higher quality than TV itself can deliver.

The two companies announced the debut of Atom Films Hi-Def, a free, advertising-supported service that enables high-quality online viewing of independent films, including select titles presented in high definition 720p format. After an initial download, Atom Films Hi-Def users automatically receive weekly desktop delivery of three of Atom Films best movies, viewable at 850kbps, ensuring full-screen playback that rivals DVD quality.

Atom Films Hi-Def users also have the option to receive two films each month that are viewable at almost three times the resolution of DVD video: Windows Media High-Definition Video (WMV HD) at 720p resolution. This enables a stunning visual experience for users with Windows XP-based machines and marks the first time that true high definition movies are available on the Internet.

For brand advertisers, Atom Films Hi-Def offers high-quality playback, detailed usage tracking, and no ad-skipping or channel-changing, as the commercials play prior to each film in the weekly line-up.

Nintendo and Microsoft Windows Media Center have signed on as initial advertisers.