Unicast has announced that CondéNet, Discovery iMedia, Forbes.com, MaxOnline and weather.com are its most recent partners to sell the video commercial ad format.

The video commercial, introduced to the market last month, plays video up to eight times faster than traditional broadband/streaming video ad units. The format exposes advertiser brands to different a different audience.

“As a pioneer in new online advertising formats, Forbes.com is pleased to be collaborating with Unicast in offering this premium ad unit,” says Bill Flatley, vice president, chief advertising officer, Forbes.com. “With the majority of our audience now accessing Forbes.com using broadband, this is yet another way we can better serve the senior business leaders who use our site, and at the same time offer new advertising opportunities to marketers to reach this highly desirable audience.”