Eyeblaster has chosen Savicom for its email marketing platform to manage global online communication with customers and potential clients.

Savicom’s CampaignPlus will serve as the foundation of Eyeblaster’s contract management initiative amid Eyeblaster’s bid to enhance marketing to boost exposure to clients.

“Email is one of the more efficient tools we have for highlighting the newest and most innovative applications of Eyeblaster’s rich media technology to our customer base and the industry at large, and it will be an increasingly important tactic for us in the coming months,” says Masha Geller, director of marketing, Eyeblaster.