Thomas Industrial Network has selected interactive and direct advertising agency True North Inc. to promote their Thomas Register Regional Buying Guides.

“We’re developing a multimedia program that integrates direct and interactive elements to promote subscriptions to the guides and to drive traffic to Thomas’ new, more robust Web site, ThomasNet.com,” says Neil Feinstein, director of creative strategy, True North.

The program, which is set to launch this month, would coordinate email, direct mail, insert media and telemarketing.