Fans of the hot teen drama "Everwood," will be able to download the show on AOL for Broadband after the episode's TV airing March 29.
It's the first time a primetime TV show available for online so soon after airing, and AOL Broadband members will be able to watch the program from beginning to end, or in segments, on March 30.
"Through this unprecedented marketing initiative, we are providing AOL for Broadband members with an exclusive and unique way to sample a full length television episode, as well as providing The WB with an exciting new way to attract viewers," says Patricia Karpas, vice president and general manager, AOL Television.
"Online viewing of 'Everwood' is a great way for Warner Bros. Television to extend the experience of the show and to establish a new audience base who can get caught up with the show's storylines before new episodes begin airing April 5," says Lisa Gregorian, vice president, television, Warner Bros. marketing services.