IGN Entertainment will acquire Rotten Tomatoes, a site for movie and DVD buyers, adding a key movie and DVD-oriented segment to the company.

Rotten Tomatoes will be IGN's third acquisition in the past 12 months, following acquisitions of GameSpy Industries and TeamXbox. The addition will also boost the size of the key demographic audience the company already offers advertisers. According to the comScore Media Matrix, Rotten Tomatoes reached an audience of 22.9 million when combined with IGN properties.

"Rotten Tomatoes will add tremendous depth and complementary value to IGN's existing portfolio of movie and DVD coverage on IGN's FilmForce. Hardcore movie buffs and casual fans alike will be able to get the information they want on virtually any movie or DVD," says Mark Jung, CEO of IGN Entertainment. "By adding the Rotten Tomatoes audience to the movie and DVD buyers we already reach, we'll be able to offer even more value to our entertainment, games and general consumer advertisers."