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August 03, 2004
craigslist Charging for NY, LA Job Ads

The community Web site craigslist has begun to charge $25 to post employment advertisements on its New York and Los Angeles sites to cover the costs of its planned expansion.

New York accounts for about 30,000 of the more than 100,000 total new job listings the site gets each month. The Los Angeles area receives about 25,000 listings a month.

Job postings have been free, but the decision to charge for job ads in New York and Los Angeles represents the company's first new revenue effort since it began charging $25 for job postings on its San Francisco-area site six years ago. The San Francisco ads now cost $75.

By next year, the company may charge for job postings in Boston, its next largest employment market, and for New York apartment listings, Jim Buckmaster, the company's chief executive, told news sources.

The Web site, which has a cult following of users who use its regional sites to find jobs, dates, apartment rentals and more, says it plans to add more cities and will offer new services, such as a Spanish-language site.

craigslist began in 1995 as a way to help San Franciscans find "everyday stuff" and cool local events. It now includes nearly 50 sites covering different regions of the United States, Canada and the United Kingdom.

Although the privately held company doesn't disclose financial information, it does claim to have been profitable since 1999.

WHITE PAPER LIBRARY

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