Outdoor Life Network (OLN), in a partnership with interactive ad agency ePrize, announced record ratings for their Tour de France coverage.

The Tour de France telecast achieved the highest program rating in the history of the network. An online interactive promotion was deployed by ePrize in conjunction with the OLN.

"Interactive promotions have generated some of the highest results for television networks like Outdoor Life Network. With the excitement of the Tour de France, viewers were drawn to the network, both on television and online, where we gave viewers the opportunity to enhance and build that relationship," says Josh Linker, chief executive officer, ePrize.

The final day of the Tour was watched by more than 1.37 million viewers. Gross viewer ship for the day was 2.2 million, a significant increase from the 1.2 million viewers that tuned in for the 2003 final day.