Nielsen//NetRatings announced that Democrats.org was the fastest growing Web site at home with a 91 percent increase during the week ending October 17. Democrats.org was also the second fastest growing site at work, jumping 80 percent for the same time period.
Nielsen//NetRatings reported at home traffic to Democrats.org soared to 574,000 unique visitors; and at work traffic to Democrats.org increased to 1.1 million unique visitors, up from 568,000 the prior week, as 41 percent of the Web site viewers also visited the same Web page.
"The consistent surges in key political sites' traffic demonstrates that candidates continue to leverage the Internet to effectively communicate their strategies and defend themselves against issues influencing the presidential election. The site increases also show how the Internet offers a powerful way for voters to proactively get involved in the election," says Corey Jeffery, senior analyst, Nielsen//NetRatings.