Internet retailer Buy.com announced a partnership with Google to deliver Google AdWords ads to Buy.com customers.
Google's relevant, targeted ads are now incorporated throughout Buy.com's online product sections, including books, music and DVDs. Google provides Buy.com customers with AdWords listings on their search results page.
"The partnership between Google and Buy.com furthers both companies' mission statements, which are customer-centric. By adding Google's targeted ads to Buy.com, we are giving our customers additional, highly relevant resources with which to make an informed buying decision," says Neel Grover, president, Buy.com.
"Google's relevant ads are designed to improve the user experience on Buy.com, while providing the company with an additional revenue opportunity," says Omid Kordestani,
senior vice president, World Wide Sales and Field Operations.
Google will share ad revenue with Buy.com each time an online customer clicks on one of the sponsored links.
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