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November 18, 2004
WSJ.com Launches Video Center

The Wall Street Journal Online (WSJ.com) announced the launch of "The Wall Street Journal Video Center," which provides readers a central location where they can find and view a selection of video news.

"The Wall Street Journal Video Center" clips help add context to several of the day's top news stories with content broken into two categories: "Interviews and Breaking News" and "From the Journal Newsroom."

The center is supported by thePlatform’s new video-advertising program. thePlatform’s customizable software solution and dynamic playlist engine enables WSJ.com to offer advertisers the ability to run high-quality video advertising.

"The Video Center enables the Online Journal to better serve the increasing demand among advertisers to run video-based advertising online," says Randy Kilgore, vice president, advertising, The Wall Street Journal Online.

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