blinkx TV announced the first search engine that enables personal computer users to search TV across news, sports and entertainment programming.

blinkx's technology works by capturing and indexing the entire video stream directly from TV. Consumers search and access news, movie trailers, popular multimedia segments and other video formats on demand.

"blinkx TV fills the gap between the explosion of rich media content and the growing consumer interest in harnessing it. At blinkx we've recognized consumers' needs and taken the search engine to a new level. Ground breaking automatic transcription technology, which transcribes content straight from the cable box on the fly or from video already stored on the Web, together with advanced phonetic matching speech recognition technology, automate the process of searching TV clips for the first time," says Suranga Chandratillake, founder, blinkx.

blinkx plans to make money through a distribution network model where content owners would pay a fee or share of the revenue for delivery traffic to their site. Serving video ads before and during the content search is another potential revenue model.

"Today's consumers deserve an easier way of finding multimedia online. Rich media, like video, is the next step in the evolution of search from Web, to desktop, to living room," says Mark Opzoomer, chief executive officer, blinkx.

"Existing models still work too -- we could just show the same ads that would've aired on broadcast transmission, we can display standard internet banner advertising alongside players, etc, but I think it's where we can start breaking out of the moulds that exist today, mixing what is so dynamic about the Web's advertising with what is so powerful about television advertising together that makes blinkx.tv and what its doing and changing so very exciting," adds Chandratillake.