Advertising.com announced a partnership with email management solutions company UnsubCentral to integrate their Affiliate Manager email suppression service. The partnership will help Advertising.com's advertisers and affiliates achieve CAN-SPAM compliance.

The most significant roadblock of CAN-SPAM compliance is managing the exchange of email suppression list data between advertisers and third-party mailers. The challenges increase tremendously for advertisers using affiliate channels to exchange suppression data automatically with publishers and list vendors in a secure manner.

UnsubCentral Affiliate Manager breaks through these barriers by providing a method of exchanging email suppression list data within the same interface that advertisers and affiliates use to exchange promotional content and track ad results.

"The partnership is a win-win situation for advertisers, affiliates and consumers. Advertisers get an integrated solution that automates email suppression and gives them better insight into affiliates' activities; affiliates get a trusted, third-party method for working with advertisers' suppression lists; and consumers get peace of mind knowing that opt-out requests will be managed with the most effective solution," says Joshua Baer, chief executive officer, UnsubCentral.

Additional Resources:

Read Sean O'Neal's The Impact of CAN-SPAM