comScore Networks released an analysis of the online impact of Super Bowl XXXIX ads. Many of the ads delivered a call to online action to learn about the product or enter a sweepstakes. comScore announced findings conducted before and after the Super Bowl.

comScore found that 28 percent of those planning to watch the Super Bowl reported seeing ads would be their favorite part of the game. Seventy-seven percent surveyed said they expected to use the internet on game day, Sunday, February, 6, 2005.

comScore reports that Budweiser.com was this year's top gaining advertiser site, which saw traffic increase by almost 600 percent on Super Bowl Sunday compared to the average of the four previous Sundays.

GoDaddy.com drove traffic to their site 378 percent above average, while consumers seeking more information about the Olympus m:robe portable media player turned up traffic volume at OlympusAmerica.com by 363 percent.

Apple iTunes saw a more than 170-percent increase in site traffic driven largely by the Pepsi promotion offering the chance to win free songs through the pay-per-download music service. Napster, which advertised for the first time as a rival to iTunes, posted a greater than 30-percent increase on Super Bowl Sunday.

"We continue to see advertisers growing more sophisticated in developing integrated campaigns that span different media. The Super Bowl offers an ideal opportunity to pique interest via television, and follow through online where marketers can make more enduring connections with consumers," says Peter Daboll, president and CEO, comScore Media Metrix.