Yahoo! announced that Overture Services, Inc, a subsidiary of Yahoo! Inc. will be re-branded Yahoo! Search Marketing Solutions.

Yahoo! Search Marketing Solutions will bring together its sponsored search offering and Yahoo!'s listings under the new branded company.

In conjunction with Overture's re-branding, Yahoo! will launch a new Advertising Solutions Center in the U.S., through which businesses can plan and buy Yahoo! Search Marketing Solutions products.

"Our mission is to be essential to marketers of all types around the world. Unifying all of our search marketing and related products under one banner and one common approach reflects our commitment to integrate and simplify online advertising, allowing businesses of all sizes to take advantage of the Yahoo! search marketing solutions that best fit their marketing goals," says Ted Meisel, senior vice president, Yahoo! Inc.

Yahoo! says Overture will formally change its brand in the U.S. early next quarter.