Coremetrics, a provider of hosted web analytics and marketing solutions, announced the launch of LIVEmark, a service to measure comprehensive online consumer behaviors and deliver industry benchmark metrics.

LIVEmark enables marketers to measure themselves against industry averages. Users measure performance indicators such as campaign and channel effectiveness, site stickiness, and conversion rates.

Coremetrics says that LIVEmark participants gain a better understanding of business performance relative to LIVEmark clients' peers and competitors. This information, according to Coremetrics, will help clients to manage online marketing investments and anticipate industry threats and trends.

"LIVEmark provides today's multi-channel retailers with a full understanding of what is needed to drive profitability in the online channel. Depth and quality of our client base is what makes these benchmarks so valuable. We serve more online retailers than all our competitors combined and watch $10 billion in annual revenues cross our client network -- it is truly a community worth measuring up to," says Joe Davis, chief executive officer, Coremetrics.

"Anytime there are benchmarks that permit Mediasmith and our clients to compare themselves to others through standardized methodologies we are better off. The Coremetrics offering appears to do just that," says Dave Smith, chief executive officer, Mediasmith.