Claria's Feedback Research announced a study conducted on search engine performance for travel-related terms and found that Yahoo! performed better than MSN and Google.

The study found that Yahoo! came in first across the top 10 travel-related search keywords such as "cheap tickets," "travel," "Las Vegas," and "Airline Tickets."

Feedback Research also found among all the keywords, "cheap tickets" generated the highest click rate of 6.55 percent with consumers viewing almost 3.5 pages views per click.

Claria says that their RelevancyRank technology, which was used in the study, provides the "truest measure of relevance" for online search.

"We are driving the next generation of search technology where relevancy is driven by what millions of people find meaningful. RelevancyRank is part of a suite of personalized web technologies that further personalize the consumers' web experience," says Jeff McFadden, chief executive officer, Claria.

"Anytime you can provide relevancy for consumers, whether its about traveling or providing more options with relevant search results, you are creating a better experience for consumers and marketers in the travel industry," says Scott Eagle, chief marketing officer, Claria