iMedia Communications, Inc. announced the hiring of Neil Perry as vice president of Market Intelligence.

Perry will oversee the iMedia Reports, a new series of comprehensive studies relevant to the interactive marketing world. In addition, Perry will develop the new iMedia Video Magazine, a television-quality news series released on DVD that explores topics of critical importance to marketers. 

"I am delighted to welcome Neil Perry to the iMedia team. Few people have the brand marketing and interactive experience that Neil gained during his 23 years with McDonald's. His brand marketer perspective will ensure that our Market Intelligence products meet the needs of brand marketers and their agencies," says Rick Parkhill, president, iMedia Communications.

Prior to joining iMedia, Perry was President of Neil Perry Associates, Inc., a marketing consulting firm based in the Chicago area, providing thought leadership and brand insights to a number of organizations, including Frankel (a Publicis agency), Advertising.com, GlaxoSmithKline, AT&T Wireless and Motorola. During his tenure at McDonald's, Perry last served as Senior Director of National Marketing in charge of Interactive Marketing.