mOne Worldwide has announced the launch of mEuclid, a new online creative optimization tool that compares performance of multiple online creative concepts. mOne Worldwide is the digital and direct media network and part of Group M, the media unit of WPP.

The mEuclid tool tracks performance of various creative executions and automatically moves the best-performing example to the head of the rotation, usually resulting in a 15-to-30 percent lift in response. The new tool is designed to be customized for each campaign, allowing for optimization by individual banner, an arbitrary collection of banners or creative message.

mOne Worldwide says that mEuclid "provides a much faster alternative" to labor-intensive manual optimization that requires a media planner to review results. The tool combines sophisticated testing with ad server integration to automate the entire process.

"mEuclid is a result of our obsession with ROI. This technology lets us quickly enhance response up to 30 percent and share that learning with creative teams for the betterment of subsequent campaigns," says Gerard Broussard, senior partner, director of media analytics, mOne Worldwide. 

This is a logical next step for any company in the online media world. This long-awaited concept is merging web technologies’ ability to track and optimize with automating tasks. It is the ideal of improving conversions from impressions and reducing costs, ultimately resulting in continually optimized ROI," says Reid Carr, president, Red Door Interactive and iMedia contributor.