Online video advertising solutions company EyeWonder, Inc. announced a partnership with Macromedia, Inc.

The partnership includes co-development on upcoming releases of Flash MX that, according to EyeWonder, will help "optimize video ad creation and delivery across" their "in-page and in-stream video ad markets."

EyeWonder says the first phase of the partnership is to power all of their clients' online ad campaigns through Macromedia Flash Video.

Macromedia calls the deal a "high-profile partnership." EyeWonder says that the integration of Macromedia's Flash Video technology will simplify and save time for rich media clients.

"Flash is the technology of choice for the ad industry to create the most compelling online ad campaigns. When combined with EyeWonder's unrivalled video ad infrastructure, it empowers advertisers to reach more of their audiences across more browsers and with less video latency, higher click-through rates, and the best overall online advertising return on investment," says David Breckling, chief executive officer, EyeWonder.