Coremetrics and Offermatica announced a partnership that will provide automated testing of consumer reaction to changes in online designs. The companies will offer clients ways to gauge changes in conversion rates.

Coremetrics will analyze online customer and visitor behavior through its LIVE (Lifetime Individual Visitor Experience) division. Offermatica will contribute its hosted testing and optimization platform to the new service.

Offermatica's CEO, Matthew Roche, says, "Marketers need to know with certainty which online content will increase the odds that visitors will become customers. Coremetrics provides the data that powers precision marketing. Offermatica takes this data and automatically generates combinations of site content to determine which version will have the greatest impact on sales and profitability. Guessing doesn't work. Knowing does."

This collaboration enables marketers to gauge the success of their site on an ongoing basis. Previously, marketers had to rely on IT for testing. With the collaboration of Coremetrics and Offermatica, testing will be monitored by marketing, and in a manner that dramatically reduces associated costs.

Additional Resources:

Read Offermatica Founder Jamie Roche's "Don't Test That! -- Five Pitfalls"