Revenue Science, Inc., a behavioral targeting firm, will provide Associated New Media (ANM) -- the digital publishing division of Associated Newspapers Ltd -- with behavioral targeting services.

Associated New Media owns multiple properties in the UK, including the Daily Mail online, This is London, This is Money and This is Travel.

Nick Johnson, senior vice president and general manager of account strategy, Revenue Science, explains, "Through our work in the U.S. with companies such as FT.com and Reuters.com, we were familiar with the UK market and its potential for implementing behavioral targeting. We are delighted to be working with ANM as our first true UK client and believe that this service will truly benefit their advertisers."

Mark Milner, COO, ANM, elaborates, "This is great news for us and for our advertisers. It will create more value for our run of network inventory and ensures we create high-value segments that are not linked to channels. In turn, advertisers can now target their audiences increasingly effectively."