A BURST! Media survey confirms that Americans spend more time online today than they did a year ago. Exposure to the internet is increasing, while that to broadcast and print is decreasing.

Of the survey's 2,600 online respondents, more than 60 percent reported an increase in the time they spend on the internet. Only nine percent reported fewer hours spent on the internet. Conversely, 35.5 percent now watch less TV, and 27.1 percent listen to the radio less. Thirty-four percent read fewer magazines and 30.3 percent read fewer newspapers.

Increased online time is exhibited across all ages, including adolescents and young adults. While 60 percent of adolescents spend more time online, 40.5 percent of the 18 to 24 year-olds watch less TV.

Chuck Moran, market research manager, BURST! Media notes, "Consumers are continuing to spend their media time among various media types. This has made it increasingly difficult for marketers to not only reach their target consumer, but also get their attention. Clearly advertisers are going where the audiences are going, as spending on the internet also continues to grow."