Ad network Experclick has enlisted the services of content delivery firm Mirror Image. The move allows Experclick to free up hardware and manpower resources while improving service to its network of 12,000 websites. 

"Since leveraging Mirror Image's network, we have been able to free up hardware and personnel resources while our users experience even faster page loads," says Experclick CEO Jeff Green.

With Mirror Image, advertising effectiveness across Experclick's network is also expected to improve.  Mirror Image's technology allows ads to be served using "rules-based customization and targeting," according to a Mirror Image company statement.   

Among ad serving networks, Experclick is distinguished by an auction format traditionally associated with search providers like Overture and Google.  "When a visitor arrives at a site page in the network," according to the company's statement, "Experclick holds an auction among the interested advertisers, all in less than 100 milliseconds."