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NEWS
 
Published: December 23, 2002
3rd Quarter Net Ad Revenue: $1.47 Billion
Published: December 23, 2002
Study Predicts Increased 2003 Ad Budgets
Published: December 23, 2002
Case Study: United Way Maximizes Online
Published: December 23, 2002
Internet Users Accept Net Applications
Published: December 23, 2002
Biz Profs Open to Wireless Features
Published: December 19, 2002
Case Study: 2 Auto Makers’ Ads Work
Published: December 19, 2002
IAB Committee Issues E-Mail Guidelines
Published: December 19, 2002
SF Interactive Launches New Unit
Published: December 19, 2002
AOL Wins Suit Against Spammer
Published: December 19, 2002
E-Mail Firm Silverpop Acquires Epigraphx
Published: December 16, 2002
Report: Ad Spend Gain in 5 Categories
Published: December 16, 2002
Most Workers Use E-Mail; Spam not an Issue
Published: December 16, 2002
SF Interactive/VeriSign Ad Wins Award
Published: December 16, 2002
Google Adds Shopping Site
Published: December 16, 2002
Yahoo Predicts Positive 2003
Published: December 12, 2002
IAB Introduces Universal Ad Package
Published: December 12, 2002
Airlines Close to Having Online Access
Published: December 12, 2002
More Studies Predict Ad Industry Growth
Published: December 12, 2002
Dinner Series to Promote Online’s Value
Published: December 12, 2002
Broadband Users Spend More Time Online
Published: December 09, 2002
DoubleClick Report Shows Industry Maturity
Published: December 09, 2002
ABC Drops Interactive Unit
Published: December 09, 2002
Shoppers Rely on Top Search Sites
Published: December 09, 2002
iTV Offers Luxury For Sale
Published: December 09, 2002
CNN Signs with Overture
Published: December 05, 2002
AOL Unveils Its Revitalization Strategy
Published: December 05, 2002
Consumers Consider Use of Net Coupons
Published: December 05, 2002
Avenue A Acquires i-FRONTIER
Published: December 05, 2002
Holiday Shoppers Are Hitting the Web
Published: December 05, 2002
MSN Enlists Unicast for Rich Media
Published: December 02, 2002
Study: ‘Net Will See Increased Spending
Published: December 02, 2002
Campaigns to Watch: Corona; Verizon
Published: December 02, 2002
Top 3 Web Properties Get 100M Visitors
Published: December 02, 2002
Report: E-Mail Metrics are Stabilizing
Published: December 02, 2002
NAI Issues Web Beacon Guidelines
Published: November 25, 2002
Broadband Usage Continues to Grow
Published: November 25, 2002
Modem Media’s SNICKERS Ad Wins Honors
Published: November 25, 2002
USATODAY.com Polls Readers Regarding Ads
Published: November 25, 2002
Gigex Reaches Out to Male Youth
Published: November 25, 2002
DoubleClick Sells ValueClick Back
Published: November 21, 2002
Mercedes & Salon.com Elevate Sponsorship
Published: November 21, 2002
AOL Cuts iMarketing Staff; Restructures
Published: November 21, 2002
2002 Ad Spending Up, But Not For Net
Published: November 21, 2002
Parents More Wired Than Non-Parents
Published: November 21, 2002
Quality of Search Traffic Matters Most
Published: November 18, 2002
Nestle Wins With Rich E-Mail
Published: November 18, 2002
Case Study: ‘Net Helped Candidates Win
Published: November 18, 2002
Two Surveys Predict Good Holiday Online
Published: November 18, 2002
FTC Sues Spammers; DMA Glad
Published: November 18, 2002
Campaign to Watch: McDonald’s Brazil
Published: November 14, 2002
Broken Links are Prevalent in Marketing
Published: November 14, 2002
eMarketer Projects an Ad Bounce-Back
Published: November 14, 2002
Yahoo! is Best Bet for Reaching Kids
Published: November 14, 2002
John Deere Takes Direct Marketing Online
Published: November 14, 2002
IAB Selects New Board Members
Published: November 11, 2002
Campaign to Watch: Kraft Foods
Published: November 11, 2002
Leading Publishers Show Signs of Growth
Published: November 11, 2002
Logo Placement Affects Skyscraper Success
Published: November 11, 2002
Streaming Media Gets a Boost
Published: November 11, 2002
Integrated P.S. Campaign Wins Honors
Published: November 07, 2002
Small Bizs Should be Online for Holidays
Published: November 07, 2002
Marketers Use Narrow Channels to Target
Published: November 07, 2002
Campaigns to Watch: Royal Caribbean; Chrysler
Published: November 07, 2002
News Reports Point to Problems w/Outlook
Published: October 21, 2002
Campaigns to Watch: Knicks; Reebok; adidas
Published: November 07, 2002
Engage Sells Accipiter
Published: November 04, 2002
Consumers Judge a Site By Its Cover
Published: November 04, 2002
Avenue A Settles Privacy Case
Published: November 04, 2002
Lycos Prepares for Holiday Shopping
Published: November 04, 2002
IAB Gets New Partner for Campaign
Published: October 31, 2002
Campaign to Watch: General Mills Canada
Published: October 31, 2002
Study Finds Web Measurement in Disarray
Published: October 31, 2002
Holiday Sales Projected to be High
Published: October 31, 2002
P&G Gives Web Buying to Brands
Published: October 31, 2002
New Tool Measures Integrated Campaigns
Published: October 28, 2002
Campaign of Note: Lincoln-Mercury
Published: October 28, 2002
Positive Site Affinity Translates to Ads
Published: October 28, 2002
Classical Music Fans Buy Online – A Lot
Published: October 28, 2002
New BMWfilm Debuts
Published: October 28, 2002
24/7 Real Media Appoints New Heads
Published: October 24, 2002
Ad Revenue Drops; CPM/Banners Still Rule
Published: October 24, 2002
Growth in Industry is Expected
Published: October 24, 2002
3rd XMOS Confirms Branding Impact of Web
Published: October 24, 2002
Permission-Based E-Mail Spawns Purchases
Published: October 24, 2002
Washingtonpost.com Sees Ad Growth
Published: October 21, 2002
Local Online Ad Spending to Increase
Published: October 21, 2002
New York Times Digital Reports Ad Growth
Published: October 21, 2002
Yahoo Marketing Chief Resigns
Published: October 21, 2002
IAB Forms Newsletter/E-Mail Committees
Published: October 17, 2002
AOL Eliminates Pop-Ups
Published: October 17, 2002
DoubleClick/Macromedia Team Up
Published: October 07, 2002
Update: AOL Opposes WorldCom’s Request
Published: October 17, 2002
Affluent Americans are Flocking Online
Published: October 17, 2002
E-Mail Execution Can Impact Brand
Published: October 17, 2002
Finalists Announced for Eyeblaster Awards
Published: October 14, 2002
Campaigns to Watch: Sony PlayStation2
Published: October 14, 2002
Another Survey Reflects Net Impact
Published: October 14, 2002
5 News Sites Own At-Work Audience
Published: October 14, 2002
infoUSA Buys ClickAction
Published: October 14, 2002
Carat Signs On With DoubleClick
Published: October 10, 2002
Legal News: WorldCom; VeriSign
Published: October 10, 2002
Study Shows Hispanics are Brand Loyal
Published: October 10, 2002
comScore Tool Measures Hispanic Market
Published: October 10, 2002
LookSmart/InfoSpace Expand Relationship
Published: October 10, 2002
Terra Lycos/GetRelevant Team Up
Published: October 07, 2002
Eyeblaster Award Honors Rich Media Use
Published: October 07, 2002
UPS Sues Gator
Published: October 07, 2002
ConAgra Uses TV Show/Web to Brand
Published: October 03, 2002
Keebler Launches Interactive Recipe Tool
Published: October 03, 2002
Streaming Media Gets a New Name
Published: October 03, 2002
Consumer Confidence in Net is Up
Published: October 03, 2002
Tracking the Digital Media Universe
Published: October 03, 2002
CNET Adds Paid Listings
Published: September 30, 2002
E-Mail Volume Continues to Rise
Published: September 30, 2002
Measurement Technology Investments Planned
Published: September 30, 2002
Dial Enlists Couponing Technology
Published: September 30, 2002
Mercedes-Benz Launching iTV Ad
Published: September 30, 2002
Interactive Music Channel Debuting
Published: September 26, 2002
Case Study Shows Cost Effectiveness
Published: September 26, 2002
Campaigns to Watch: Carnival; Coke
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