Internet Broadcasting, an internet news source, and Revenue Science, a behavioral targeting firm, have jointly launched a behavioral targeting advertising campaign for Red Lobster.

By using traffic maps and tools, Red Lobster will target their most qualified consumer base comprised of on-the-go consumers heading home from work.

Real Branding, the agency representing Red Lobster, is a partner in this creative effort to pinpoint and target site viewers who best fit the Red Lobster consumer profile.

"In selecting Internet Broadcasting and Revenue Science, Red Lobster will be able to target the consumer who is in the most relevant mindset to accept the core message," says Jason Kelley, executive media director, Real Branding.

Vice President of National Ad Sales at Internet Broadcasting, Adam Gordon, says "This truly takes online targeting to a whole new level and exponentially increases the results generated by Red Lobster’s interactive advertising campaign."

Nick Johnson, SVP of business development and general manager of account strategy for Revenue Science, says, "It's great to see a leading consumer brand like Red Lobster take advantage of our innovative behavioral targeting technology to reach their audience more effectively at the local level."