Hyundai Motor America has employed the services of Compete, Inc., a predictive analytics firm, to help improve the effectiveness of its marketing expenditures.

Compete maintains a large database that tracks the daily behavior of over 10 million online consumers. Industry experts analyze the data and provide marketing recommendations based on their findings.

Compete will provide Hyundai information on the in-marketing shopping behavior of consumers at a critical point in the buying process. This additional resource allows Hyundai to make more informed and timely decisions in order to effectively target consumers with advertising and other marketing tools.

"We have found Compete's insights into consumer behavior to be an invaluable addition to the portfolio of tools we deploy to optimize our marketing mix. Compete helps us to make informed decisions about our marketing and conversion tools in real time, enhancing our bottom line results," says John Krafcik, vice president of product development and strategic planning, Hyundai.