Nickelodeon has launched broadband video platform TurboNick, which is available on Nick.com. TurboNick enables viewers to watch clips and full-length episodes ranging from 30 seconds to 22 minutes in length.

TurboNick's advertisers include Topps, General Mills, Kellogg's, Activision and Sony pictures. Nickelodeon plans to run non-skipable 30-second spots while also featuring static display screen ads.

"The TurboNick platform compliments our on-air programming by giving kids and parents Nickelodeon video content any time they want it. Whether it's all-new long-form programming, exclusive video, classic shows or current programming favorites, we will be able to utilize TurboNick as a vehicle to deliver what kids want, when they want it, using up-to-the minute technology," says Mike Skagerlind, SVP and general manager, Nickelodeon Online.

TurboNick officially launches on July 17. Nickelodeon says the recent soft launch phase has successfully delivered more than 1.25 million streams and will feature up to 20 hours new programming every week.

Nickelodeon plans to air exclusive content for TurboNick. All programming is available full screen and online users, mainly kids, can customize the look of their TurboNick players.