Critical Mention, Inc. announced a video licensing agreement with AP Digital, a division of The Associated Press that provides ad-supported news and information to interactive services. Critical Mention is a web-based TV news search and monitoring service.

Critical Mention will offer AP video clips to corporate communication communications, business intelligence, news-monitoring professionals and Critical Mention-approved distributors. Critical Mention will pay AP Digital a fee each time an AP news video clip is viewed on its CriticalTV platform.

"The ability to search archived video clips provides a great resource. This is a whole new layer of business intelligence and it is only going to grow more important as time passes. The efforts of major search companies such as Google, Yahoo! and MSN proving video search is clearly being supplemented by a number of other companies within the digital asset management area," says Alan Gerson, EVP, iMedia Communications.

AP Director of Business Development Ted Mendelsohn says, "We feel that business intelligence video search is a burgeoning market."

"By including AP video into the CriticalTV platform we can offer our user base an even broader scope and quality of content for research. This relationship also illustrates Critical Mention's strategy to enable content producers and broadcasters to participate in revenue opportunities available through distribution of their content within our fully auditable business-to-business online video search and alerting platform. This deal reiterates the fact that Critical Mention is a one-stop-shop television monitoring tool for business professionals," says Sean Morgan, CEO, Critical Mention.