DoubleClick has released DARTmail 4.5, an enhanced email marketing platform for marketers and publishers.
The company says the new product provides customers with advanced delivery reporting capabilities, enhanced usability and integration with Return Path's delivery monitoring tool, Mailbox Monitor.
DARTmail 4.5 also features domain reporting that gives users visibility into how well their email messages are performing across the domains on a file.
"We are excited that DoubleClick recognizes the superiority of our delivery monitoring solution and has shown their trust in us by embedding it in DARTmail's reporting interface," says Matt Blumberg, CEO, Return Path.
Yesterday, Return Path announced the addition of a pre-campaign testing tool to its Delivery Assurance Monitoring platform.
"Our goal is to ensure our customers are the most effective email marketers in the world and to help them be successful, we will continue to enhance our solutions to provide them the best possible solution in the marketplace. By integrating DARTmail with leading partners such as Omniture and Return Path, DoubleClick's customers gain unique access to a truly integrated marketing suite for optimizing their email communications," says Gary Black, VP, product management and engineering, DoubleClick Email Solutions
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