DoubleClick announce the new generation of its rich media platform, DART Motif, as well as the availability of Motif Ad Kit 2.0, an integrated approach to creating rich media ads in Flash.
DoubleClick Motif offers a various rich media formats and features, which allows clients to view campaign results in one report. The new product is designed to work right inside Flash.
"With this new version of DART Motif comes a renewed commitment by DoubleClick Digital Advertising Solutions to the product and all the audiences it serves. In particular, keeping the creative designers in mind, we've minimized complex coding, provided design templates for the most popular rich media formats, and introduced DoubleClick's first blog to encourage communication among rich media users," says Doug Knopper, SVP, DART DoubleClick Digital Advertising Solutions.
Yesterday DoubleClick announced the release of DARTmail 4.5, an enhanced email marketing platform for marketers and publishers.
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