Cosmetics maker Coty Inc. has launched a commercial for their fragrance Lovely on the web before it is scheduled to appear on television.

The commercial for Lovely, staring actress Sarah Jessica Parker, debuted on style.com last week. The commercial, which was created by Coty's Lancaster Group Division, will air on television during the winter holiday season.

"It speaks to how far we've come as a medium that it's important enough to run it first on the internet," said Elizabeth Stafford, head of marketing for CondeNet, the online division of publisher Conde Nast which runs Style.com.