Coremetrics, a provider of web analytics and marketing solutions, announced the release of Coremetrics Search, which manages multiple campaigns through a single interface.

Coremetrics Search enables marketers to consolidate search-engine marketing, target customers through optimized merchandising efforts, and maximize the value of acquired visitors through integrated web analytics.

"By working with our clients to dramatically improve the effectiveness of their paid search marketing campaigns for over a year, we've built Coremetrics Search from the ground up based on the specific needs of online marketers," said Joe Davis, president and CEO of Coremetrics.

In May Forester Research predicted that search engine marketing is expected to surpass $11 billion by 2010. Coremetrics says their product helps to lower the cost of campaign management by consolidating and streamlining the "business processes across multiple search engines."

Coremetrics Search is currently fully integrated with Google and Yahoo!, which gives users the ability to create and manage keyword campaigns within the Coremetrics Search interface.

"Across the board, our clients are spending more on PPC campaigns now than they were at this time last year. And they're hungry for a way to lower these campaign management costs and boost the return on ad spend. We've been working with select clients for over a year now to improve the effectiveness of their paid search marketing through integrated Web analytics. Now, with Coremetrics Search, we're making these tools and services available to anyone who wants to create, manage and optimize PPC campaigns through a single, easy-to-use interface," says Jane Paolucci, Coremetrics VP of Marketing.