CBS.com will provide audiences with downloadable podcasts of CBS TV and online programs through CBS Netcast.
Nancy Tellem, president of CBS Paramount Network Television Entertainment Group, comments, "Podcasting is another smart, creative way for viewers to access and experience their favorite television programs. This new platform takes us another exciting step into television's future where new media and technologies will expand upon and enhance the relationships established by the Network content."
Larry Kramer, president of CBS Digital Media, elaborates, "Podcasting has become one of the fastest growing programming and promotional tools in media today, and with this dedicated site, we plan to be part of this new medium in a big way. With this move, we continue to expand our entertainment programming portfolio on CBS.com in way that engages the consumer with a unique experience that complements the broadcast on the Network."
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