Cited by many agency reps as one of the best integrated campaigns implemented, bmwfilms.com will continue its Internet films series, The Hire, with three new releases in 2002. The new films will premiere on the Internet at bmwfilms.com in the fall. "The Hire was an unprecedented example of media convergence that both pushed and crossed boundaries. We had no idea how successful it would be, since we were going into unchartered territory when we started the project. In the end, the project far exceeded any of our expectations, which is why we're so thrilled to be working on three more films for The Hire," said Jim McDowell, Vice President of Marketing for BMW of North America, LLC.

Extending its Miles Away From Ordinary campaign to the Web, Corona Extra today launched Corona.com, a newly designed site that offers visitors a laid-back, sun, tropical beach experience. The Website makes use of the latest technology and programming wizardry to create the experience, including geo-targeting, flash movies and tight integration with back-end programming.

adidas has reached a new multi-year marketing partnership with the NBA and WNBA starting with the 2002 WNBA season. Under the agreement, adidas will promote its athletic footwear through the NBA's integrated marketing assets. adidas will utilize their basketball endorsers in NBA and WNBA uniforms in national advertising and promotion in NBA and WNBA telecasts, NBA Inside Stuff television show and magazine, NBA.com, and NBA TV. adidas will also participate in various NBA events including NBA Jam Van, the league's interactive traveling fan experience.