Tickle Inc. has released Tickle Grapevine, an array of online advertising products with a viral edge.

The offerings include viral video, performance poll, brand connector and email tagging. All the products entice consumer interaction and promote online sharing.

"To many marketers, viral marketing represents shocking and outrageous content that is hard to measure.  Eliminating the reliance on shock value, Tickle Grapevine presents a measurable first step for advertisers looking to enter the growing and evolving viral advertising market,” said David Steinberger, vice president of operations for Tickle Inc.  “In some cases, advertisers can leverage existing ad units, like a TV spot or movie trailer in Tickle Grapevine’s Viral Video, to layer in a viral component to their advertising programs.”