MSN announced it has launched adCenter, a paid search service, in France and Singapore. MSN says their service helps advertisers improve their return on investment (ROI) through advanced audience intelligence and targeting capabilities.

MSN plans a U.S. test of adCenter in October.

"We're excited by the positive feedback we have received from advertisers thus far. The launch of adCenter in France and Singapore is a great first step to delivering on our global vision to connect advertisers to consumers in a much more meaningful way," says Yusuf Mehdi, senior vice president of the MSN Information Services & Merchant Platform division.

Some of adCenter's features include an audience profiler, site analyzer and cost estimator.

MSN states in a company release that in the near future, "adCenter will become a one-stop shop from which advertisers can manage all their MSN advertising campaigns, end to end, including display and direct ads."