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September 30, 2005
Disney Launches MP3 Player

Disney has released the Disney Mix Stick, an MP3/WMA player for children and young adults.

Disney Mix Sticks hold 128 MB of content, or about 60 songs. Songs can either be downloaded from a computer, or they can be uploaded from memory cards that Disney will sell. The player sells for $49.99, and is offered in four different styles: That's So Raven, Disney Chrome, Forever Princess and Tinker Bell.

Chris Heatherly, vice president, Disney Electronics, says, "Digital music is exploding and is ready to take off with kids... For the first time, we're able to deliver a real digital music player for under $50 that offers the affordability that has made CD so popular with kids... The Disney Mix Stick/Mix Clips combination is the perfect way for kids to get started with digital music because it's easier to use than players that can only be used with a PC, and it is just as capable."

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