iAnywhere, a subsidiary of Sybase, Inc., announced the beta release of new RSS features for its AvantGo mobile internet service.
The new feature enables AvantGo users to view RSS feeds. AvantGo users now can add any RSS feed to their account without installing additional software, and then synchronize using a wireless or desktop internet connection to receive the feed items in a format optimized for their device.
"AvantGo has a trendsetting audience and RSS support has been one of our top user requests. We're responding by delivering a simple, free service for reading RSS feeds on a smartphone or PDA," says Jon Asmussen, product manager, AvantGo at iAnywhere.
Other features include sharing photos and channel personalization. At this time, there will be no additional ads added into the RSS feed but any advertising contained in a given feed will remain for the user to view, according to a company spokesperson.