EyeWonder, Inc. announced the launch of its new Push-down Expandable ad format. The new format is immediately available to advertisers on such sites like the home page for CNN.com, according to EyeWonder.

EyeWonder's Push-down can slide webpage content out of the way upon expansion and back upon contraction. The Push-down starts with expanded instant play video which immediately engages the viewer on the sites' homepages. On the user's initial view per day, the Push-down Ad starts at 300x250 pixels and plays in that expanded state for 15 seconds, then contracts back to its standard 300x100 size while still playing.

The format is available in both rich media and video ad versions.

"The sites that deliver better rich media advertising experiences will generate more traffic, more visitors, and of course, more ad revenue. EyeWonder is dedicated to helping sites deliver those better advertising encounters, and our new Push-down Expandable ad is a perfect example of yet another dynamic rich media placement that will attract viewers and advertisers alike," says Burke Scott, vice president of channel development at EyeWonder.