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October 27, 2005
Prospectiv Survey: Online Holiday Shopping

Prospectiv announced a recent survey, Prospectiv Consumer Preference Index (CPI), that found 71 percent surveyed said they intend to use the web for shopping research before they go in-store holiday shopping.

The survey found that 35 percent of consumers said they will increase online spending for gifts this year. Convenience of shopping from home or the office was the number one reason for buying gifts online, according the Prospectiv.

"Even though the majority of consumers plan to make their holiday purchases in-store this season, the data shows effective marketers should use online marketing to drive consumers to their retail location," said Jere Doyle, president and CEO, Prospectiv.

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