NexTag has developed Search And Match (SAM) technology, RSS feeds that allow shoppers to comparison shop more easily.

Online shoppers create searches on NexTag.com, which are aggregated in the RSS feed. As sites and offers change, shoppers receive automatic notification.

Purnendu Ojha, CEO and co-founder, NexTag, notes, "NexTag's addition of RSS enables a truly flexible and automated way to instantly receive comparison shopping data where you want it. This technology innovation makes NexTag's comparison shopping results accessible anywhere on the web, giving online shoppers yet another way to save time and money."