Sharkle.com, a video sharing site launched at the end of September, has already streamed 120,000 videos. 

The site allows users to post blogs, forums and personal web-profiles -- and also upload video. It is similar to MySpace.com in that it creates networks of users, but rather than positioning itself around music and bands, it positions itself for aspiring directors.

"LowerMyBills, Nextag and DeVry University are already advertising on the site. I imagine that with Sharkle's young and media-savvy demographic, advertisers in the electronics, retail, entertainment, and consumer packaged goods industries, for example, will be getting involved soon," says Rebecca Weeks, iMedia Summit content director.

"Our growth is an indication of the explosion in user-generated content whether its blogs or photos and the next wave which I think will be video. We're pleased with the response we've gotten since our soft launch in September. Circuit City is an example of one of our advertisers whose audience is found at Sharkle," says Trevor Wright, president, Sharkle.com.