The Dallas chapter of the International Association of Business Communicators (IABC) announced a poll that found blogging is a well-known communications tool but is not yet mainstream.

Almost one-third of respondents -- 34 percent -- say blogging is something they or their company do as part of their communications efforts.

"Blogging is a new platform for companies and individuals to communicate on key issues, trends, corporate strategies and more. It's also becoming controversial, since anybody can create a blog in minutes. There's always a risk of negative views posted in contrast to the blog's original purpose. While the risks have companies and communicators developing strong policies and parameters around blogging, there are several ways to leverage this new communication vehicle," says Carrie Mamantov, Dallas/IABC's technology director.