ITtoolbox, an online community for the IT market, has launched ITtoolbox Keyword Targeting.

The new service contextually matches display advertisements to relevant keywords within ITtoolbox community-generated content. The company says that their clients can now obtain greater ROI on their display campaigns through the targeted content.

"With this enhancement, our advertising partners are able to target only the most relevant users with their messages, increasing ROI for their campaigns. Since ITtoolbox community members publish more than 1,000 pieces of professional content daily, our contextual advertising programs can leverage the highly targeted nature of that content to deliver real value to both our advertising partners and our users," says George Krautzel, president and co-founder of ITtoolbox.